Website tag management solutions are designed to streamline the tag deployment process while providing visibility into how tags are performing across multiple properties.
Google Tag Manager is a tag management solution that allows website managers to manage and deploy tracking tags easily. Tracking tags collect data and measure user activity on your website, such as page visits, clicks, scroll depth, and form submissions.
Examples of tracking tags include:
- Google Analytics
- Social Media Pixels (Facebook, LinkedIn, Twitter, etc.)
- Marketing Data Tracking Codes (WhatConverts, Hotjar, etc.)
Google Tag Manager (GTM) is one of the most popular tag management solutions available and offers several important benefits.
Do we use GTM to help manage our client’s websites? Yes.
GTM makes it easy to add or remove tags without having to dive into the coding of a website. This saves time and allows marketers to quickly update their tracking codes without waiting for a web developer or IT team. GTM also simplifies setup by allowing users to set up triggers—events that initiate specific actions—for each tag they wish to deploy. This is especially convenient when running marketing campaigns or A/B tests where certain actions need to be tracked to measure performance.
Google Tag Manager also provides a range of built-in features and tools which can be customized further depending on your needs. For instance, you can create custom variables that track different user behaviors across multiple websites at once. You can also set up custom events that trigger based on user interactions with content such as videos and forms.
And finally, GTM also has robust reporting capabilities allowing you to track how each tag performs while troubleshooting any potential issues before they become major problems.
5 Tips to Help you Get Started with Google Tag Manager
Get Familiar With the Interface
Before you start using Google Tag Manager (GTM), it is important to get familiar with the interface and all of its features. Spend some time exploring the navigation menu and dashboard, so that you have a better understanding of how everything works.
Utilize Built-In Features
GTM offers various built-in features to help you manage your tags more efficiently. Make sure to take advantage of these powerful tools, such as custom variable triggers, to save yourself time when creating new tags or making changes.
Set Up Comprehensive Reporting
Google Tag Manager provides robust reporting capabilities which allow you to track the performance of your tags across multiple websites at once. Take full advantage of this feature by setting up comprehensive reports that provide detailed data on how each tag functions throughout the day.
Create Custom Variables
To gain full visibility into user activities on your website, create custom variables using GTM’s drag-and-drop feature. This way, you can track different user behaviors without manually setting up each variable separately for every page or element.
Keep Track of Troubleshooting Issues
When troubleshooting tag issues, efficiency is key – otherwise, minor problems can quickly become major headaches if not caught quickly enough! Fortunately, GTM makes this process much easier by providing detailed information on any errors occurring with your tags in real time, allowing you to identify potential problems before they become too serious.
YouTube is filled with helpful resources to help you get started with GTM.
Leveraging Google Tag Manager will give you greater control over tracking tags while saving time. With everything from quick setup options to high-level customization features available, there’s never been an easier way for businesses to gain full visibility into their user’s activities – all without sacrificing accuracy or quality!